by Niki N. Phaser on Jan.10, 2010, under Uncategorized
HIM premiered their new video, Heartkiller, on MySpace this Friday, where it quickly became the most watched video for the day. This is the Love-Metallers first single off of their highly anticipated new album, Screamworks: Love in Theory and Practice, which will be released next month. Embracing a more poppy sound, Heartkiller might just do the trick Ville Valo has hoped for every first single in the past: it gives a taste of the new direction, while still comforting worried fans. A definite departure from the ‘dirty’ sound of Venus Doom, this new material features a resurrection of the more synthy nuances of Dark Light and Razorblade Romance, as Valo himself admits.
The James Copeman (Razorlight, Mystery Jets) directed video features the band in a dark setting, with some flashes of their taxidermied power animals overlapping from time to time. Of course, this is also a chance for Valo to ‘premiere’ his new tattoos, of Maya Deren and Klaus Kinski. Overall, Heartkiller is a decent song, not more, but it does the job: it states that HIM are up and running once again.