Niki N. Phaser

              HIM have premiered the video for Scared to Death, their second single off of February’s release, Screamworks: Love in Theory and Practice. After the dark and animal-filled video for Heartkiller, fans might be surprised by the overdose of daylight and sunshine in this new one. In all fairness, the song is a power ballad and a genuine trademark for the upbeat sound of the new album, so a change in lighting and setting was required. Probably, that’s one of the reasons they decided to shoot in Melbourne, Australia. If you are HIM-savvy, think of the video for Scared to Death as a combination between Gone With the Sin and Pretending. It’s frontman Ville Valo walking around with a guitar in his hand (not flowers) in an urban landscape, this time, filled with modern architecture. No fields or graves. Take a look:

SCARED TO DEATH to look here ?

              With their seventh album, HIM are continuing their zig-zag journey through the sonic worlds of love and doom, this time hitting more on the first side (it’s catchy and singalong as the beginning of a new fling). It was expected since their previous album, Venus Doom, was as dark and heavy as could be (maybe except Bleed Well, which would have suited their new album better). To declare yourself totally disappointed with their latest offering would mean that you are a half-fan, since there has always been a pop/metal bilocation in their music. There are some changes in their sound, which bring HIM closer to an American brand of their love metal. Considering that they hired Matt Squire to produce, this new dimension is by no means an accident, but it’s still unclear if Screamworks is the price they had to pay for Venus Doom, or if it is the other way around.

(continue reading…)