Tag: Sire Records
HIM have premiered the video for Scared to Death, their second single off of February’s release, Screamworks: Love in Theory and Practice. After the dark and animal-filled video for Heartkiller, fans might be surprised by the overdose of daylight and sunshine in this new one. In all fairness, the song is a power ballad and a genuine trademark for the upbeat sound of the new album, so a change in lighting and setting was required. Probably, that’s one of the reasons they decided to shoot in Melbourne, Australia. If you are HIM-savvy, think of the video for Scared to Death as a combination between Gone With the Sin and Pretending. It’s frontman Ville Valo walking around with a guitar in his hand (not flowers) in an urban landscape, this time, filled with modern architecture. No fields or graves. Take a look:
HIM premiered their new video, Heartkiller, on MySpace this Friday, where it quickly became the most watched video for the day. This is the Love-Metallers first single off of their highly anticipated new album, Screamworks: Love in Theory and Practice, which will be released next month. Embracing a more poppy sound, Heartkiller might just do the trick Ville Valo has hoped for every first single in the past: it gives a taste of the new direction, while still comforting worried fans. A definite departure from the ‘dirty’ sound of Venus Doom, this new material features a resurrection of the more synthy nuances of Dark Light and Razorblade Romance, as Valo himself admits.
The James Copeman (Razorlight, Mystery Jets) directed video features the band in a dark setting, with some flashes of their taxidermied power animals overlapping from time to time. Of course, this is also a chance for Valo to ‘premiere’ his new tattoos, of Maya Deren and Klaus Kinski. Overall, Heartkiller is a decent song, not more, but it does the job: it states that HIM are up and running once again.